WHAT I DO
Social Media
First impressions matter. If you want to convert Instagram, Facebook, LinkedIn or Facebook followers to engaged and loyal customers, your digital brand needs to be on point. It doesn’t matter what stage of the game you’re at - whether you’re in the third quarter of a semi final or just running out onto the field, your business needs to be putting its best foot forward where its customers are - Because your competitors are.
Copywriting
You don’t sell pizza with the same language you’d promote funeral services. More sales, more traffic, more engagement, greater brand loyalty & better connections happen, when you use the right words. With more people, communicating more “stuff”, across more channels, you need a stronger brand & better copywriting just to cut through the BS.
Digital Branding
BRAND MATTERS. A LOT.
Your brand is everything you do. If you are not intentional in defining it, the market will define it for you. Does your brand’s look match the quality of services/products you offer? Everyone knows that a business needs a brand. Most people know that a brand needs an online presence, but only some people really act upon the knowledge that those digital channels - their website and social media presence - are their most important marketing tool. Faced with virtual aisles loaded with look alike products & me-too services, if you don’t communicate something more than what you’re selling, you’re not giving them a reason to choose you. Any talk about having “the best thingamajig in the country” means very little to a customer if they don’t trust the brand saying it….
Photography
Don’t waste your time mucking around with the wrong visuals. They say a picture is worth a thousand words, so don’t stand out for the wrong reasons. Low quality imagery is a major no-no. So is not understanding when to use different types of content. If you think Instagram is the place to post nothing but advertising images or photos of your toe nail collection… We need to chat.
Creative + design services
It’s human nature; People judge books by their covers. In a world where minds are made up in a 5th of a second, the visual aesthetic of your brand will have an enormous impact on how people feel about it. Give people a reason to choose you over your competitors. Brand identity, creativity and quality design are your first opportunity to stand out from the rest by relaying the quality of your business, drawing attention to your content and encouraging engagement. Perception isn’t half the battle; sometimes it’s the whole battle.
Brand Journalism
Your brand story is what makes your company human & relatable - not the products or services you sell. With a strong brand story communicated consistently across every channel, you’re connecting with customers in a way that builds trust & loyalty. A product might be one of thousands, but a brand’s story & values differentiate it from its competitors. Spoilt for choice, people care about the values of the brands they support. Everybody’s got a story. Yours just needs to be told.
Think we should work together?
I’d love to hear from you!
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